If you want to run affiliate campaigns and match sellers with relevant creators on TikTok, the TikTok Shop Partner Center is a full-fledged option. This ecosystem is designed to speed up e-commerce and content apps on TikTok, with tools and resources for sellers, creators and affiliate partners. It includes seller support tools, creator management and affiliate partner tools, so it's good for building and monetizing apps, offering professional services and running affiliate campaigns.
Another option is Creator Contacts, an AI-powered influencer search tool. It lets brands find and connect with the more than 504,000 active TikTok micro-influencers, a potentially low-cost way to reach out to and market to them. The tool offers detailed analytics and a big list of creator contacts, so it's good for micro-influencer marketing campaigns.
For a more sophisticated influencer marketing option, IMAI offers a full-featured platform for running influencer marketing programs. With a large list of influencers and powerful filtering tools, IMAI lets companies and agencies find the right influencers and measure return on investment. It includes influencer search, campaign tracking and real-time analytics, so it's a good option for companies looking to maximize their influencer marketing.
Last, Phyllo offers an all-purpose API platform for managing data across multiple social media services. It includes influencer marketing tools for onboarding, tracking and measuring campaigns, and it's easier to integrate with multiple services like TikTok. Phyllo's feature set and scalable infrastructure make it a good option for companies that want to centralize their influencer marketing.