Question: I'm looking for a data analytics tool that can detect hidden trends and anomalies in user data to optimize KPIs.

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Loops

If you're looking for a data analytics tool to spot trends and anomalies in user behavior to maximize KPIs, Loops could be a good option. Loops uses causal insights to find optimization opportunities by tracking KPIs in real time and performing causal analysis. It can connect to data sources like Google Analytics, Amplitude and Mixpanel, and includes simulated A/B tests to gauge impact. Loops also can offer recommendations to help teams prioritize high-leverage opportunities, and customers have reported notable lifts in conversions and logins.

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Baresquare

Another contender is Baresquare, an AI-based analytics and automation service that's designed to help businesses make better decisions by spotting trends, anomalies and blindspots. It includes 24/7 anomaly detection, smart alerts and an integrated knowledge base. Baresquare is geared for performance marketers, revenue leaders and analytics managers, and is designed to optimize workflows and deliver business results as quickly as possible. It comes with a 30-day free trial.

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DataGPT

For a conversational AI approach, DataGPT is a powerful tool that lets you ask questions and get analyst-level answers in seconds. It can be connected to a variety of data sources, including Bigquery, and offers features like automated insights, context awareness and a data navigator for exploration. Pricing starts at $99 per team per month, and DataGPT is designed to make data analysis fast and easy.

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Dataiku

Last, Dataiku is an all-purpose platform designed to help organizations standardize data use for superior business outcomes. It includes tools for data preparation, machine learning, collaboration and governance, making AI accessible for everyday use. Dataiku is a Leader in the Gartner Magic Quadrant for Data Science & ML Platforms, and offers a free edition for up to 3 users, as well as a 14-day free trial.

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