If you need a way to link your CRM system to other apps and services so you can get work done, Zapier is a great option. Zapier has more than 7,000 app connections and can use AI and custom workflows to automate more complex processes. It's good for tracking leads, managing sales pipelines, launching marketing campaigns, handling customer service and managing data. With several pricing tiers and security features, Zapier is good for startups, small and medium-sized businesses and enterprises.
Another heavy-duty option is Boomi, a cloud-based Integration Platform as a Service (iPaaS) that connects apps, databases and APIs into a network of business processes. Boomi has more than 300,000 prebuilt connections to apps like Salesforce, NetSuite and SAP, so it's good for industries like finance, health care and retail. Its tiered pricing and large community support means it's a good option for companies that want to make sure they're not alone in their digital transformation.
Workato is another automation platform that can connect to many apps and services, including those for IT, marketing, HR, finance, sales and support teams. With more than 1,200 prebuilt connectors and AI-powered automation, Workato can help you manage tool sprawl and automate complex workflows. It's designed to scale and has end-to-end security, so it's a good option for companies that want to optimize operational costs and minimize downtime.
If you like a low-code approach, Tray is an AI-powered iPaaS that automates business processes and integrates data across software ecosystems. Tray's low-code workflow builder and governance features mean it's good for companies that want to simplify integrations and improve productivity without requiring a lot of programming expertise.