Question: I'm looking for a platform that allows me to track my competitors' social media performance and create custom reports.

Talkwalker is a broad consumer intelligence platform with social listening, media monitoring and social benchmarking tools. It's got a broad reach -- 30 social networks and 150 million websites -- so you can compare your performance to competitors and the industry. Features include customizable dashboards, sentiment analysis and tools to find influencers, and it's a good option if you want to make data-driven decisions.

Another powerful option is Facelift Data Studio, which combines social media analysis and competitive benchmarking for a deeper look at performance. It can consolidate data from hundreds of profiles, let you define your own metrics, and generate automated reports. It's geared for social media managers and marketing agencies, but has a lot of API and integration abilities for bringing data into your own system.

Fanpage Karma is an all-purpose social media management tool that includes detailed analytics and customizable reports for monitoring an unlimited number of profiles. It's got tools for community management, content planning and influencer research, as well as a unified inbox for managing social media channels. It's good for businesses, agencies and freelancers that need to manage social media and analyze it.

If you need a broader range of intelligence, Meltwater has an AI-powered suite of tools for media intelligence monitoring, social listening and consumer intelligence. Its tools are designed to help you get more editorial mentions, work more productively on market research and get more engagement, so it's a good option for companies in public relations, marketing and communications.