If you're looking for a Tray alternative, Appian is a good option. It's a low-code platform that lets techies and nontechies create and automate workflows, integrate systems and build custom apps without programming. Appian has features like Process Automation with RPA, AI and IDP connections, and a Data Fabric for data integration. It's a Gartner favorite and is used in Financial Services, Public Sector, Insurance and Life Sciences.
Another good option is Zapier, which links to more than 7,000 apps to automate more complex operations. Zapier is a full-featured workflow management system with AI automation and enterprise-level security. It's good for tracking leads, managing sales pipelines, launching marketing campaigns and handling customer service, so it's good for startups, small and medium-size businesses and enterprises.
Workato is another good alternative, with a platform that automates business processes spanning multiple apps and services with more than 1200 pre-built connectors and accelerators. It's designed to cope with tool sprawal by offering a single platform for integration and automation, with AI to democratize transformation and end-to-end security features. Workato is designed to scale and has a flexible pricing model, so it's a good option for companies that want to automate a lot of different operations.
Finally, MuleSoft offers a unified integration platform that lets developers and nontechies create efficient integrations with clicks, code or AI-powered natural language prompts. It offers real-time data integration and AI-powered automation, and is good for accelerating digital transformation in many industries. MuleSoft promises big productivity improvements and offers a 30-day free trial for new users.