Quago

Quago is a solution designed to help gaming businesses by using in-game device sensor data to generate powerful insights and predictions that help eliminate blind spots. This approach is designed to spot important patterns early on for cheating, churn, user acquisition fraud, and skill levels. By analyzing sensor-based signals, Quago provides accurate predictions without compromising user privacy or collecting personally identifiable information (PII).

Quago helps solve a number of problems affecting the gaming industry, including cheating that can result in millions of dollars in lost revenue, skewed analytics from inauthentic players, and manual fraud-review processes. It can spot unfair behavior in real time, help game publishers recover revenue lost to in-app purchase abuse, and assist customer service with unfair play complaints.

Among Quago's features are:

• Cheating Detection: Identifies commercial cheating, modded APKs and IPAs, scripts and other forms of fraud.
• Churn Prediction: Predicts with high accuracy when new or engaged players are likely to churn.
• Skill Level Identification: Identifies player skill levels to optimize matchmaking.
• User Acquisition Fraud Detection: Identifies post-install CPA fraud and provides clear evidence for reimbursement.
• Retention and Monetization Optimization: Helps prevent churn, cross-promote games, and show targeted ads.
• Privacy Compliance: No collection of PII data means user privacy is maintained.

Quago uses machine learning to analyze billions of sensor-based signals from devices, finding patterns and providing insights into player behavior and motivation. This data is then used to generate predictions like pLTV scoring, churn probability, and engagement levels. Quago supports cross-platform use, including console, PC and mobile devices.

By using Quago, game publishers can eliminate in-game blind spots and optimize their gaming experience, making it a compelling option for businesses looking to improve their analytics and prevent cheating.

Published on June 24, 2024