Persoo

Boosts e-commerce revenue up to 35% by tracking user behavior and automatically generating personalized product recommendations, search results, and cross-sell offers.
E-commerce Optimization Personalized Product Recommendations AI-powered Customer Experience

Persoo is a personalization tool that can increase e-commerce revenue without requiring any additional media spend. It's designed to improve user experience and conversion rates by using AI to track user behavior, automatically generating models and scenarios based on customer behavior. This data is then used to show the most likely preferred products to new visitors, for example, "Apple lovers" or "People who like red color".

Persoo's features include:

  • Product Recommendations: Personalized products that increase conversion rates, revenue and user experience.
  • Personalized Search: Search results that are personalized to individual preferences, showing products that are in stock, bestsellers or trending.
  • Cross-Sell and Up-Sell: Relevant products that increase average order value and sales.
  • Top Products: The best-selling products in a category to influence customer purchasing decisions.
  • Homepage Recommendations: Product boxes based on user preferences on the homepage.
  • Recently Viewed Products: Easy navigation by showing recently viewed products across different devices.
  • Page Not Found (404): Personalized products on error pages to keep users engaged.

Persoo enables these features with a small code addition to your website <head> and starts tracking user behavior. The tool then uses this data to generate models and scenarios, which are then used to offer personalized product recommendations. The result is a potential revenue increase of up to 35%.

Persoo offers a tiered pricing structure based on revenue growth. The setup is free, but the monthly cost depends on the size of the e-commerce platform and the cost of running the service. A/B testing is available to test the effectiveness of the tool, and discounts are available for agencies and clients.

The tool has been used by online stores since 2013 and has offices in San Francisco and Prague. For further details, including pricing and implementation schedules, interested parties can fill out a contact form to receive a personalized offer from Persoo's sales department.

Published on July 24, 2024

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