Hockeycurve

Hockeycurve offers enterprise marketing automation tools using AI to personalize digital consumer experiences. The company's tools are geared for marketers who want to optimize their campaigns' performance and efficiency, and who want to deliver data-driven, scalable and innovative ad experiences across multiple programmatic channels.

Among its features are dynamic ad serving for creating and delivering ads that are tailored to each user, a recommendation engine for generating product feeds for each user, dynamic creatives for delivering different ads to each user, and programmatic media buying for automated media purchases. The company also offers enterprise analytics for tracking campaign performance in real time and consulting services for setting up programmatic operations.

Hockeycurve says its tools have helped customers like Voot, Universal Pictures India and Flipkart boost performance with factors like 230% increases in click-through rates and 3x performance return on investment. Customers like the customization, scalability and the focus on maximizing return on investment.

The product is geared for advertisers trying to optimize their ad spending and performance, agencies trying to streamline ad creative and production, and publishers trying to maximize revenue from their inventory. Hockeycurve's tools are designed to be customizable for each user's needs, so high-intent consumers get personalized experiences on whatever devices they use.

Pricing isn't disclosed, but you can check the Hockeycurve website to learn more about its services and contact the company for a customized quote.

Hockeycurve's products include Pixel, Adserver, Recommendations, Publisherplex and SportsPlex, and its services include dynamic ad serving, recommendation engines, dynamic creatives, programmatic media buying, enterprise analytics and consulting.

Published on July 24, 2024