FUGU

FUGU is an AI-powered payment fraud prevention service that empowers online sellers to accept payments that would otherwise be lost to fraud, false declines and payment churn. FUGU analyzes transactions before and after checkout, capturing a wealth of data points across the transaction journey to detect complex fraud types such as friendly fraud.

Some of the key benefits of FUGU include:

• Decoupling Acceptance from Protection: Separates payment verification from payment acceptance, allowing for optimization of each independently.
• Unmasking Risk: Detects fraud types by capturing a wealth of data across the transaction journey, from order creation to post-checkout and pre-shipment.
• Minimizing False Declines and Payment Churn: Analyzes post-purchase behavior with sensors and automated KYC verifications to ensure detailed order validation before fulfillment.
• Reducing Operational Cost: Automatically validates suspicious transactions with KYC, saving hours of labor in addressing unjustified disputes.
• Multi-Tier Fraud Protection: Detects fraud at multiple points across the transaction journey, ensuring maximum transaction approvals while minimizing exposure to future chargebacks.
• Initial Risk Profiling: Monitors user sessions, device fingerprinting, IP/geolocation and web interactions to detect potential threats before payment.
• Payment Monitoring & KYC Automation: Maps each payment to an appropriate risk scenario, authorizing acceptance and flagging the order for additional verification.
• Risk Scoring: Alerts for fraudulent transactions right before shipment, based on the customer’s extended interaction trail.
• Chargeback Management: Provides the customer’s entire interaction trail as documentable evidence for dispute resolution.

The result is a significant improvement in the following areas:

• 51% of friendly fraud blocked
• 42% reduction in false declines
• 61% of chargebacks recovered
• 74% reduction in labor cost

FUGU supports a range of e-commerce platforms, including Shopify, WooCommerce, Vtex, Magento and custom integrations. The service has a flexible pricing model, with the company encouraging potential customers to reach out for a proposal that best fits their needs.

By using FUGU, online sellers can improve their payment processes, reducing losses to fraud and improving the overall customer experience.

Published on July 6, 2024