flowRL

Automatically selects the best UI for each individual user, continuously learning from user data to optimize for target objectives like retention and revenue.
Personalization Revenue Optimization User Experience Design

flowRL combines real-time UI personalization with Reinforcement Learning to help products maximize revenue. By selecting the best-performing UI variants for each user, it can deliver a 2-3 times uplift compared to traditional A/B testing. The tool ensures that every user gets a unique app experience, with the UI adapting to their preferences as they explore.

flowRL's key features are:

  • Real-time personalization: Automatically selects the best UI for each individual user.
  • Reinforcement Learning: Continuously learns from user data to optimize for target objectives like retention, revenue, and LTV.
  • Eliminates extensive A/B testing: Reduces the need for data collection and analysis.

With flowRL, businesses can improve their target metrics and focus on building great features rather than choosing a single product version for all users.

Published on June 14, 2024

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