EyeFitU

EyeFitU is a size recommendation and fit advisor software that helps fashion and apparel retailers drive online conversions, reduce returns and optimize production with AI and data. By offering personalized size recommendations, the platform helps customers feel more confident in their purchases, leading to increased sales and reduced returns. This, in turn, has a positive impact on sustainability efforts by lowering transportation, reconditioning, waste and fulfillment costs.

EyeFitU uses advanced analytics, including customer anthropometric measurements and behavior, to optimize manufacturing. The platform includes several key features:

• SizeFinder: Offers size recommendations through quick onboarding.
• SizeVisualizer: Offers personalized imaging of garment fit.
• Fit Preference: Uses visual engagement technology.
• Advanced Analytics: Offers aggregated data on customers, including behavioral analytics.

EyeFitU integrates easily with e-commerce platforms, is low-complexity and low-cost. The pricing model includes a low-cost trial period, an affordable setup fee and billing only for users actively using the service. This is in contrast to other solutions that often require slow and complex integration, expensive setup fees, revenue shares and extra fees.

KPIs reported by EyeFitU include:

• Conversion rate: +15%
• Average Order Value: +15% to +45%
• Returns Decrease: -55%
• Cart Abandonment: -10% to -15%

EyeFitU's technology is powered by Machine Learning and augmented with Advanced Analytics. Direct integrations with partners like Oracle, Shopify and WooCommerce mean easy integration. The platform is particularly useful for fashion retailers looking to reduce returns, maximize conversions and personalize their brand experience.

Published on July 7, 2024