Copyright Check

Copyright Check is a software tool that scans social media profiles for copyright infringement. It can help brands and influencers avoid legal problems by spotting unauthorized use of music in their posts and campaigns. That's a big deal, since using copyrighted music on social media without a license can lead to expensive damages payments, with each infringement potentially worth as much as $150,000.

The service offers a range of services to help customers avoid copyright infringement problems:

• Highlight Violations: Human analysts scrutinize profiles with proprietary AI software to spot problems.
• Deliver Reports: Customers get a report detailing high-risk videos and suggested actions.
• Ongoing Monitoring: Profiles are monitored to spot new problems, including those from influencer partnerships.

Copyright Check is geared for brands with a big social media presence, influencer marketing campaigns or content that uses music frequently. The service is customized for each brand, with pricing options for historical brand checks, influencer audits and monitoring.

Real-world examples of copyright infringement lawsuits include Warner Music affiliates suing a cosmetics company over influencer videos and Sony Music suing a beauty company for $49 million. The cases show the importance of ensuring music licensing compliance.

Customers say Copyright Check simplifies the process of finding and addressing copyright infringement, saving brands time and legal costs. The service is used by in-house counsel and marketing executives at major brands, who say they've cut legal risk and spending.

Among the features:

• Historical Profile Checks: A full audit of brand profiles to spot existing problems.
• Influencer Checks: Risk assessment and monitoring for influencer partnerships.
• Ongoing Reports and Alerts: Periodic updates on potential problems and suggested actions.
• Customized Pricing: Packages for each brand's specific needs and risk profile.

With AI technology, Copyright Check offers a way to be more proactive about avoiding the legal risks of copyright infringement on social media.

Published on June 14, 2024