Loti

Loti is an online protection service for public figures, including artists, athletes, executives and creators. It monitors the internet daily for instances of a person's face or voice and works to take down infringing content and reclaim revenue.

Among its features:

• Watchtower: Monitors more than 100 million images and videos each day for fake accounts, fake endorsements, explicit content and deepfakes.
• Vault: A licensing system that governs content use based on factors like windowing, appearance length, specific social media channels and geographic distribution.
• Talent: A system that lets people license their likeness on their own terms, setting rules for approved uses.
• No Fakes: Identifies fake social media accounts, endorsements and deepfakes through its daily monitoring.

Loti is geared for public figures who want to protect their brand and keep control over their digital presence. It can also help management agencies, publicists and lawyers who want to offer their clients a little more protection over their work.

The automated takedown engine has a 95% success rate in 17 hours, the company said, and it can quickly remove infringing content. Public figures can concentrate on building their brand while Loti handles online protection and licensing. You can contact the company for more details or to request a demo.

Published on June 14, 2024