Akeneo

Akeneo is an easy-to-use platform for product information management, allowing companies to adopt a Product Experience (PX) strategy and Product eXperience Management (PXM) practices. With Akeneo, you can boost productivity and efficiency while managing, enriching and innovating your entire product record.

Akeneo Product Cloud transforms how you work with product information, providing a seamless data management experience, AI-powered supplier onboarding and an extensive app store to meet your business and buyer needs. Some of the key capabilities include:

• Manage & Enrich Product Data: Ingest, normalize, enrich and centralize product information using enterprise-grade data modeling, governance and workflows.
• Onboard Suppliers & Activate Product Catalogs: Easily gather product data from suppliers and share relevant information with internal and external stakeholders.
• Extend & Innovate: Leverage a wide range of apps to enrich product experiences, including generative AI for product descriptions and images, user-generated content, AI translations, pricing data and sustainability metrics.
• Composable Product Data Studios: Manage every aspect of your complete product record.
• Highly Scalable Product Data Platform: Orchestrate your product record for best-in-class performance and quality-based analytics.
• Highly Connected App Store: Activate your product story consistently with Apps and Add-ons for eCommerce platforms, product content syndication, marketing feeds and more.

Akeneo customers, including Boohoo, Petra Industries and City Furniture, have improved their product management processes and seen substantial time and cost savings. For example, Boohoo cut product creation time from 10 minutes to 30 seconds, Petra Industries reduced enrichment time by 50% and eCommerce sales increased by 60%.

Akeneo offers a variety of pricing tiers, including a free Community Edition, a Growth Edition starting at $25,000 per year and an Enterprise Edition with custom pricing. The Enterprise Edition comes with advanced features like automation, governance and heavy-duty asset management.

Akeneo is well-suited for companies that want to get a handle on their product information and build better customer experiences. It's a good fit for companies that want to advance their product management skills.

Published on July 6, 2024