Question: Is there a platform that can help me create engaging social media content and also track its performance?

If you want a full-featured platform for creating social media posts and tracking their performance, Hootsuite is a great option. This one-stop-shop includes scheduling, content creation, analytics and social listening, letting you create captions and hashtags with AI, track post performance, and keep tabs on keywords and mentions. It integrates with more than 100 tools, making it a good fit for social media managers, marketing teams and companies looking to centralize their work and improve ROI.

Another top contender is SocialBee, which offers a lot of features including content creation with integrations like Canva and Unsplash, AI-generated content options and a calendar that suggests posting times. It also offers analytics and insights to track content performance and team collaboration features like content approval and customizable views. It's good for freelancers, small businesses, agencies and professionals who want to manage their social media presence.

If you want to use AI to automate some social media work, Ocoya is a good option. It offers AI-generated content for captions, hashtags and ads, scheduling across multiple platforms and automated reports for performance metrics. Ocoya integrates with more than 30 platforms, so it's good for solopreneurs, marketing teams and big companies that want to streamline their social media management and content creation.

Last, Tailwind offers a suite of tools for social media and email marketing. It includes a generative AI copywriter, smart scheduler, aesthetic templates and a hashtag finder. With a forever-free plan and tiered pricing, Tailwind is good for small businesses and entrepreneurs who want to save time and maintain a strong online presence across multiple channels.