If you're looking for a full-featured SEO tool to analyze your website's backlinks, traffic and keywords, Ahrefs is a good option. The suite of tools includes Site Explorer for backlink analysis, Keywords Explorer for keyword research and Rank Tracker for tracking keyword placement. It also has a unified interface to manage and track your SEO work, making it a good choice for beginners and experts.
Another option is Moz, which offers Moz Pro for keyword research, link research, rank tracking and competitive analysis. It also offers Moz Local for managing local business listings and Moz API for plugging in proprietary metrics in your own tools. Moz offers a variety of free SEO tools, including Domain Analysis and Keyword Explorer, and a 30-day free trial to try out the full suite.
If you need to do more marketing work, Semrush could be a good option. It's got more than 55 tools covering SEO, content marketing, market research, advertising and social media management. With access to big databases for keyword and backlink analysis, Semrush is used by millions of marketing professionals, and you can try it out with a free 7-day trial.
If you like AI-powered tools, Scalenut is worth a look. It's an all-purpose platform for SEO and content marketing, including keyword planning, real-time SEO score audits and detailed analytics for traffic and keyword insights. Scalenut uses the latest AI technology to optimize content strategy and creation, so it's good for SEO strategists, content creators and agencies.