If you want to see more detailed search performance data and understand where you should be focusing your efforts, SEO Scout is a good option. It combines search console data with its own SEO crawler to provide a suite of tools that includes keyword rank tracking, content optimization and competitor analysis. This can help you optimize your content, identify keyword cannibalization and optimize your site.
Another option is Moz, which offers a comprehensive suite of SEO tools. Moz Pro includes keyword research, competitive analysis, link research and rank tracking, while Moz Local helps you manage and optimize local business listings. The company also offers STAT for tracking and analyzing SERPs, and Moz API for using proprietary metrics like Domain Authority and Spam Score. That makes Moz a good option for both SEO experts and digital marketers.
BrightEdge is another option, particularly if you want real-time SEO recommendations and performance measurements. It offers search, content, social, local and mobile capabilities, as well as tools like Autopilot for zero-touch optimization and Content Advisor for accelerated content creation with Generative AI. BrightEdge integrates with a variety of analytics tools and supports major CMS systems, so it's good for enterprise-level optimization.
If you're on a budget, Ahrefs offers an all-in-one SEO tool suite with tools like Site Explorer for backlink analysis, Keywords Explorer for keyword research and Rank Tracker for tracking keyword placement. Ahrefs offers a variety of subscription plans to suit different skill levels and business sizes, so you should be able to find what you need to improve your online presence and grow your business.