If you're looking for a lightweight analytics tool that works with GDPR and CCPA, Usermaven is another good choice. This website and product analytics service offers privacy-respecting insights and data that's actionable for marketers and product people. It offers website analytics, product analytics and user journey tools, but with data privacy built in through GDPR and CCPA compliance. It uses white-labeling technology to bypass adblockers and has automatic event tracking so it's easy to use without relying on developers.
Another good option is Avian, a generative Business Intelligence platform that uses natural language processing to make data analysis easier. It offers real-time insights without storing user data, and it's GDPR, CCPA and SOC/2 compliant. Avian's live queries and integration with a variety of data sources like Google Analytics and Shopify make it a good option for businesses of all sizes. With a 5-minute setup and 7-day trial, it's a fast and secure way to get the insights you need.
For a cookie-free and lightweight website analytics service, take a look at Simple Analytics. It offers visitor privacy while providing a clean interface for tracking goals and exploring events. Simple Analytics offers tiered pricing and is a good option for anyone looking for a privacy-focused alternative to Google Analytics, with customers including the Bank of England and Michelin.
Last, Explo offers an embedded analytics service that embeds interactive dashboards and self-serve reporting directly into your applications. It supports a variety of data sources and offers enterprise-grade security with SOC II Type 2, GDPR and HIPAA compliance. Explo's customizable dashboards and ad-hoc reporting features make it a good option for a variety of use cases, including SaaS platforms and e-commerce.