If you want to build customizable animations that match your brand's color scheme, LottieFiles is a great option. The platform lets you create, edit and test lightweight animations, and it has a Lottie Color Palette feature for matching brand colors. It also has no-code testing and optimization for different platforms and integration with popular design tools. LottieFiles offers collaboration tools and flexible pricing tiers, so it can be used by solo designers or teams.
Another option is Canva, a free online graphic design tool with professional templates and design abilities. Although it's geared more for graphic design, it also has video editing abilities. Canva's brand kits and templates can help you keep a consistent visual identity across your brand, and its real-time collaboration abilities let you work with your team.
If you need more advanced animation abilities, Animaker has an AI-powered animation generator that can quickly produce studio-quality videos. It's got a character builder, a big library of animations and advanced video editing abilities. The platform is flexible, good for everything from marketing to internal communications, and it's got a free-forever option, so it's accessible to anyone.
Last, Rive is an interactive motion graphics tool that lets you build graphics with rich interactivity and animation. It's got a State Machine for creating interactivity and Animate Anything for real-time animation. Rive is good for shortening development time and for collaboration between designers and developers, and it's got flexible pricing tiers for different needs.