Question: I need a tool that can handle a variety of creative formats, including video, banner, and GIF ads, and output in multiple formats.

If you need a utility that can handle lots of different creative formats, Adobe Express is a good choice. It's a full-featured suite for creating social posts, videos, logos and other creative assets. With drag-and-drop templates, video clips, photos, music and animations, you can create polished content quickly. The tool also lets you resize and schedule posts, so it's good for individuals and teams.

Another option is Adobe Creative Cloud, a wide-ranging collection of creative apps and services. Adobe Express is built into the suite, and it's got generative AI abilities like Generative Fill, Text to Image and Text to Template. It also dovetails with other Adobe apps, so you'll have a similar look and feel on your desktop and phone.

If you're focused on ad creation, Creatopy is a powerful online collaboration tool. It's got industry-specific templates, motion and animation tools and streamlined production workflows so you can easily create and deliver polished ads to multiple digital channels. It's good for teams that want to increase productivity and get more-engaging campaigns into the market faster.

Another tool worth considering is Bannerbear, which automates the creation of visual content like social media graphics, ecommerce banners and videos. With an API, Zapier integration and a library of templates, it can be used for no-code automated workflows to automate marketing chores. That makes it a good choice for content creators, marketers and developers who need tools to quickly generate and manage visual content.