Question: I'm looking for a tool to analyze my website's backlinks and improve my search engine rankings.

If you're looking for an all-purpose tool to analyze your website's backlinks and optimize your search engine rankings, Ahrefs is a top contender. It comes with a unified interface to monitor and track your SEO work, including Site Explorer for backlink, traffic and keyword analysis. Ahrefs also comes with Rank Tracker for tracking your keyword rankings and Content Explorer for finding content opportunities and analyzing competitors. It offers several subscription plans to suit different needs and budgets.

Another contender is Moz, which offers a wide range of SEO tools. Moz Pro is an all-in-one SEO tool for keyword research, competitive analysis, link research, rank tracking and domain management. It also includes Moz Local for managing local business listings and STAT for advanced SERP tracking. Moz offers a range of free tools and a 30-day free trial to help you optimize your SEO strategy.

If you're looking for a more feature-rich tool, Serpstat is worth a look. It offers backlinks analysis, keyword research with advanced metrics, and competitor analysis. Serpstat also performs website SEO audits and provides recommendations for improvement. On top of that, it's got tools for keyword clustering and AI content generation, so it's a good option for more advanced SEO management.

Last but not least, Semrush is another powerful tool that's got more than 55 marketing tools, including a lot of SEO. With access to big databases and a 7-day free trial, Semrush can help you grow organic traffic, create ranking content and analyze competitors. It's popular among marketing pros, and for good reason: It's got a lot of features and is generally considered high quality.