Zapier is one of the best-known workflow automation tools, with connections to more than 7,000 apps. You can automate more complex processes with custom Zaps, Tables and Interfaces. It's good for tracking leads, managing sales pipelines, running marketing campaigns, responding to customer service requests, managing data and overseeing projects, a good fit for startups, small and medium-sized businesses and enterprises.
Another strong contender is Workato, an automation platform that spans many apps and services that IT, marketing, HR, finance, sales and support teams use. With more than 1200 pre-built connectors and accelerators, Workato can help you overcome integration backlogs and automate complex workflows. Its container-based architecture means it scales easily, and its end-to-end security and community of experts means it's a good choice for companies that want to reduce operational costs and downtime.
Relay has deep integration with a variety of tools, including Airtable, Calendly, Gmail, Google Docs, HubSpot, Notion, OpenAI, Salesforce, Slack and Trello. It's got more advanced workflow tools like paths, iterators and AI steps, so it's good for teams of any size. Relay's human-in-the-loop steps let you collaborate, and its interface is simple enough that automation is within the reach of nontechnical team members.