If you're looking for a suite of tools to help you find new keywords and optimize your app's visibility in the app store, Appfigures is a great option. It includes advanced analytics, ASO tools and app intelligence to help you understand your app's performance and stay competitive. You can use it to track keyword ranks, monitor app market intelligence and manage reviews, all of which can dramatically improve your app's visibility.
Another great tool is AppstoreSpy, which offers detailed market intelligence by analyzing millions of apps on both Google Play Store and Apple App Store. With tools like Keyword Finder, Niche Finder and Market Explorer, you can automate tedious keyword searches, find new market opportunities and save and analyze apps into custom collections. This tool is great for developers and marketers trying to get a leg up on the competition in the app store.
For a more general-purpose SEO tool, Keywords Everywhere offers a freemium browser extension that offers keyword data, search volume and competitive analysis across multiple platforms. It can help you refine your SEO and optimize listings for better performance, and it's a good general-purpose tool for digital marketers trying to improve their keyword skills.
Last, Semrush is a full-featured online marketing tool with more than 55 tools for SEO, content marketing, market research, advertising and social media. With access to big databases and detailed keyword analysis, Semrush can help you increase organic traffic, analyze competitors and develop content marketing strategies, and it's a good tool for optimizing your app's visibility and improving its ranking.