Ahrefs is a full-featured suite of SEO tools that includes Site Explorer for analyzing website backlinks, traffic and keywords; Keywords Explorer for identifying the best keywords; Site Audit for finding and fixing SEO problems; and Rank Tracker for monitoring keyword placement. Ahrefs also offers Content Explorer for finding content opportunities and analyzing competitors. With its unified interface, it's designed to help you optimize your online presence and grow your business.
Another powerful option is Moz, which offers Moz Pro for keyword research, competitive analysis, link research, rank tracking and domain metrics. Moz also offers Moz Local for managing local business listings and STAT for enterprise SEO professionals with daily analytics and SERP tracking. And the Moz API lets you tap into proprietary metrics like Domain Authority and Spam Score. With free SEO tools and a 30-day trial, Moz is good for individuals and businesses.
For a more flexible approach, Semrush offers more than 55 tools covering SEO, content marketing, market research and social media management. It includes big databases for keyword and backlink data, so you can easily analyze competitors and increase organic traffic. With a free 7-day trial and tiered pricing plans, Semrush is popular among marketers and Fortune 500 companies.