xCheck

xCheck is a system designed to help airlines find the best way to sell and promote their flights while avoiding regulatory problems. It connects to Global Distribution Systems (GDS) or carrier-supplied APIs to figure out what's available and to determine the lowest price that can be advertised without running afoul of rules. That means airlines can promote prices they know they can deliver.

xCheck's automated system updates digital ads with the lowest compliant price, so airlines can run promotions year-round. The price-based pitch is up to 50% more effective than other pitches, the company says, because it encourages people to travel more and to click on airline websites.

Among other features, it automatically updates ads so airlines get the best results and comply with rules. An audit trail is kept for up to five years so airlines can respond to regulatory challenges. And it factors in customer perception, showing prices that are most relevant for origin and destination airports.

xCheck is designed to be easy to use, even if airlines already have legacy systems. It can be connected to a variety of media channels, including display, search, email and social, so airlines can set up promotions quickly. It can automatically update compliant prices across multiple channels up to 24 times a day.

The company doesn't reveal pricing details, but you can contact it for demos and custom pricing. xCheck is designed to help airlines get the most out of their marketing budget by using price-based ads and avoiding regulatory problems.

Published on July 11, 2024