Persona

Persona offers online identity verification solutions that help businesses across industries manage user identities across the entire customer lifecycle. With Persona, you can customize how you automate account openings, reduce friction for good users while blocking bad actors, detect more fraudsters, and orchestrate user identity processes. The platform also securely stores and manages personally identifiable information (PII).

Some of the key features of Persona include:

• Dynamic Flow: Build custom-branded verification flows that adapt to user risk signals in real-time, optimizing conversions and reducing fraud.
• Verifications: Customize verification methods for each customer and use case, such as physical and digital document verification, biometric verification, and database verification.
• Reports: Enrich user profiles with data from global watchlists, adverse media, and email/phone risk reports.
• Workflows: Automate processes, from data collection to decision-making, to define custom rules for any user and use case.
• Cases: Perform manual reviews with configurable investigations hubs, using custom macros to close the loop on investigations.
• Graph: Proactively detect and thwart fraudsters by analyzing customer networks, spotting suspicious actors.
• Persona Marketplace: Integrate third-party data and productivity tools to enrich user profiles and trigger follow-up actions.

Persona's platform is designed to help businesses overcome their most pressing identity challenges with flexible and customizable solutions. It lets you:

• Convert more users by dynamically adjusting friction levels
• Identify and prevent fraud by consolidating risk signals
• Automate identity processes without requiring heavy engineering resources
• Securely store and manage PII according to your needs

Persona's platform is suitable for a range of industries, including fintech, cryptocurrency, digital health and e-learning. It offers powerful tools for compliance, fraud detection, and know-your-business (KYB) and know-your-customer (KYC) operations.

Pricing information is not publicly disclosed. Prospective Persona customers who want to learn more about the service should visit the website to contact the company about pricing and services.

Published on July 11, 2024