Flowriver

Automatically maps competitors' apps, gathering and structuring screens and flows into a unified view, enabling efficient market research and optimization.
Competitor Analysis Product Research Mobile App Optimization

Flowriver is a product research tool for Product Managers, Analysts, and UX-designers. It enables you to quickly and easily map competitors' apps by gathering and structuring all app screens and flows into a single, unified view. This tool is designed to make it easier to understand the layout of mobile products and user journeys without having to spend a lot of manual effort.

Some of the key features of Flowriver include:

  • Smart App Breakdown: Automatically groups app sections and provides a handy flow map for each.
  • Onboarding Map: Separates onboarding from the rest of the app.
  • Paywalls and Notifications Mapping: Identifies paywalls and notifications so you can see how competitors monetize and communicate with their users.
  • Live Competitor Updates: Tracks changes to app flows, descriptions, and screenshots in real-time.
  • Sentiment Analysis: Analyzes user reviews to surface common pain points and areas for improvement.
  • Slack Notifications and Self-Updating Board: Integrates with Slack for notifications and offers a self-updating board for easy access to the latest information.

Flowriver's main purpose is to help you do market research more efficiently and cost-effectively. By providing in-depth insights into competitors' strategies and user experiences, it lets you apply best practices from the best products and optimize your own mobile apps.

Some of the roadmap developments we have planned include:

  • Q2 2024: Adding iOS mapping capabilities.
  • Q4 2024: Adding benchmarking for market conversion rates.
  • Q1 2025: Offering actionable product recommendations based on data from similar products.

Flowriver is designed to help you quickly and easily analyze competitors, which can be a time-consuming process, and identify opportunities for improvement and to stay ahead of the competition. For anyone involved in creating mobile products and testing hypotheses, Flowriver is a great way to optimize your product development process. Please visit the website for more information and to stay up to date with the latest developments.

Published on June 21, 2024

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