Briefly

Briefly is an AI-powered briefing platform that helps marketers and agencies write marketing briefs that get results. It's designed to help companies avoid wasting marketing budget on bad briefs, a problem that wastes about a third of marketing spending.

Briefly has a few tricks to help you get the most out of your briefs:

• FastDrafts: It'll write a draft marketing brief in seconds, drawing on marketing principles, briefing best practices and case studies.
• Feedback: It'll give you feedback on the brief to help you improve it, so you can find the most strategic version.
• Inspo: It'll give you case studies that'll challenge and inspire creative work.
• Business Intelligence: It'll make sure every brief is aligned with your company's strategy by drawing on feedback from key documents, plans and priorities.

The service is for marketers and agencies, and it's designed to help you write briefs that stand out and lead to successful campaigns. For marketers, Briefly can help you write better briefs faster so you don't waste money on bad briefs. For agencies, it can help you get better briefs from clients so you can do better creative work.

Pricing tiers include:

• Smarty Pants: £39 per month per seat (billed annually) or £45 per month per seat (billed monthly), for solo marketers and small teams.
• Fancy Briefs: £65 per month per seat (billed annually) or £75 per month per seat (billed monthly), for marketers who want to write briefs that stand out.
• Heavyweight Boxers: Custom pricing for leaders who need to help their organization achieve marketing excellence.

Briefly offers a free trial for the first 100 users, so you can try it before you buy. Given the importance of improving marketing effectiveness, Briefly is worth a look if you're looking to improve your briefing process and get better results.

Published on June 13, 2024