Aperture

Aperture is an automated product photography platform for home furnishings companies. It lets you quickly and affordably create and customize high-quality product images, resulting in a substantial time and cost savings compared to traditional photography methods.

The Aperture platform is a turnkey solution that includes visual production hardware, software and expert support. With this all-in-one system, you can capture and output perfect, reusable product images for all your marketing channels and ensure consistent branding across all touchpoints.

Some of the key features of Aperture include:

• Automated Photostudio: A self-contained 20x20x10 studio that's easy to operate, requiring little to no setup and training.
• AI-Assisted Capture: Proprietary machine learning algorithms to capture high-quality product photos from multiple angles and lighting conditions.
• Point-and-Click Visual Editor: Web-based software that lets you easily adjust lighting, angle, background and shadows to fit any style or mood.
• Any Channel File Formatting: Easy export of images in various formats, resolutions and aspect ratios for eCommerce, PIM/DAM systems, social media and print advertising.
• Professional Installation and Ongoing Support: Expert technical and creative support for installation, operation and optimization.

Aperture is particularly useful for retailers and manufacturers looking to optimize their product photography workflow. It empowers them to:

• Take Control of Visual Branding: Create high-quality, consistent product visuals that match their brand identity.
• Photograph and Customize on Demand: Capture and edit product images quickly, without relying on third-party sources or expensive reshoots.
• Enhance Omnichannel Sales: Create and publish product visuals across multiple sales channels, including websites, social media and print materials.

Customer feedback shows the platform's ability to cut time to market and the costs of traditional photography. For example, Seldens Designer Home Furnishings says it's gone from photo to publish in less than a day, compared to weeks in the past. Whalen Furniture has cut photography costs by a third while speeding up its time to market.

Aperture is designed for home furnishings businesses of any size, with a subscription-based model that includes the required hardware, software and support. By using AI and automation, it lets companies create high-impact product visuals with the click of a button, making it an appealing option for those looking to improve their visual content creation and marketing.

Published on July 12, 2024