Hootsuite is a full-featured social media management tool that includes scheduling, content creation, analytics and social listening. You can schedule posts on multiple services, use AI to draft captions and hashtags, and respond to customer service requests in a unified inbox. It's geared for social media managers and marketing teams trying to streamline their work and maximize their return on investment.
If you want something more of a one-stop shop, SocialBee lets you schedule and publish posts across multiple channels, but also offers content creation with integrations with Canva and AI-generated content. It also includes analytics, team collaboration and engagement tools, making it a good option for freelancers, small businesses and agencies.