If you want a single tool to cover all your SEO needs, including competitor analysis, website audits and content creation, Ahrefs is a top contender. It's got a collection of six core tools, including Site Explorer for backlink analysis, Keywords Explorer for keyword research, and Site Audit for identifying and fixing SEO problems. Content Explorer can help you find content opportunities and analyze competitors, too, so it's a good all-purpose choice for SEO.
Another top contender is Semrush, which has more than 55 tools for SEO, content marketing, market research, advertising and social media management. Its large databases and powerful features make it a favorite among marketing pros, with tools for competitor analysis, content creation and SEO optimization.
If you want to focus on a narrower part of the SEO spectrum, Serpstat has some deeper SEO management tools. That includes backlinks analysis, keyword research and SEO audits to spot technical problems. Serpstat also offers detailed competitor analysis and AI content generation, so it's a good choice if you want to maximize your search engine visibility.
Last, Moz has a broad suite of SEO tools for individuals and businesses. That includes Keyword Explorer, Competitive Research and Rank Tracker, plus Moz Local for optimizing local businesses. Moz also offers a range of free SEO tools and lots of learning resources, so you can assess your online presence and improve it.